[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/montep.cz\/jak-funguje-franchisove-podnikani\/#Article","mainEntityOfPage":"https:\/\/montep.cz\/jak-funguje-franchisove-podnikani\/","headline":"Jak funguje franchisov\u00e9 podnik\u00e1n\u00ed?","name":"Jak funguje franchisov\u00e9 podnik\u00e1n\u00ed?","description":"Pokud nechcete za\u010d\u00edt s\u00a0podnik\u00e1n\u00edm tak, \u017ee si zalo\u017e\u00edte vlastn\u00ed podnik a budete za\u010d\u00ednat na trhu zcela od nuly, m\u016f\u017ee b\u00fdt pr\u00e1v\u011b pro V\u00e1s franchisov\u00e9 podnik\u00e1n\u00ed zaj\u00edmavou alternativou. O tom, \u017ee tomu tak je, sv\u011bd\u010d\u00ed velk\u00fd n\u00e1r\u016fst existence takov\u00fdchto podnik\u016f po cel\u00e9m sv\u011bt\u011b. Nejl\u00e9pe viditeln\u00e9 je to pravd\u011bpodobn\u011b v\u00a0oblasti gastronomie. Nap\u0159\u00edklad v\u011bhlasn\u00fd britsk\u00fd kucha\u0159 Jamie Oliver ji\u017e n\u011bkolik let za\u0161ti\u0165uje restaurace, … ","datePublished":"2026-05-05","dateModified":"2026-05-05","author":{"@type":"Person","@id":"https:\/\/montep.cz\/author\/#Person","name":"","url":"https:\/\/montep.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/29b4b7cf61bc7f4a3cff4e7146cbe3cb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/29b4b7cf61bc7f4a3cff4e7146cbe3cb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"montep.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/montep.cz\/wp-content\/uploads\/img_a311759_w2153_t1522829011.jpg","url":"https:\/\/montep.cz\/wp-content\/uploads\/img_a311759_w2153_t1522829011.jpg","height":0,"width":0},"url":"https:\/\/montep.cz\/jak-funguje-franchisove-podnikani\/","wordCount":394,"articleBody":"Pokud nechcete za\u010d\u00edt s\u00a0podnik\u00e1n\u00edm tak, \u017ee si zalo\u017e\u00edte vlastn\u00ed podnik a budete za\u010d\u00ednat na trhu zcela od nuly, m\u016f\u017ee b\u00fdt pr\u00e1v\u011b pro V\u00e1s franchisov\u00e9 podnik\u00e1n\u00ed zaj\u00edmavou alternativou. O tom, \u017ee tomu tak je, sv\u011bd\u010d\u00ed velk\u00fd n\u00e1r\u016fst existence takov\u00fdchto podnik\u016f po cel\u00e9m sv\u011bt\u011b. Nejl\u00e9pe viditeln\u00e9 je to pravd\u011bpodobn\u011b v\u00a0oblasti gastronomie. Nap\u0159\u00edklad v\u011bhlasn\u00fd britsk\u00fd kucha\u0159 Jamie Oliver ji\u017e n\u011bkolik let za\u0161ti\u0165uje restaurace, orientuj\u00edc\u00ed se na italskou kuchyni.\tKupujte pouze skute\u010dn\u011b ov\u011b\u0159enou licenci!\tPoskytovatel licence (franchisi) mus\u00ed s\u00a0nabyvatelem licence uzav\u0159\u00edt obchodn\u00ed vztah. Nov\u00fd majitel licence se s\u00a0jej\u00edm poskytovatelem dohodne, \u017ee za ur\u010dit\u00fd finan\u010dn\u00ed obnos, bude moci u\u017e\u00edvat firemn\u00edho n\u00e1zvu nebo ur\u010ditou funguj\u00edc\u00ed metodu k\u00a0podnik\u00e1n\u00ed. V\u011bt\u0161inou se jedn\u00e1 o n\u011bjak\u00fd jednor\u00e1zov\u00fd po\u010d\u00e1te\u010dn\u00ed poplatek a n\u00e1sledn\u011b odv\u00e1d\u011bn\u00ed ur\u010dit\u00e9ho procenta z\u00a0prodeje. Pokud se pro tento typ podnik\u00e1n\u00ed rozhodnete, je d\u016fle\u017eit\u00e9, abyste sv\u00e9 finance investovali do ov\u011b\u0159en\u00e9ho druhu podnik\u00e1n\u00ed. Pak m\u00e1te relativn\u011b vysok\u00e9 p\u0159edpoklady proto, \u017ee by Va\u0161e podnik\u00e1n\u00ed mohlo b\u00fdt \u00fasp\u011b\u0161n\u00e9.\t\t\u010c\u00edm budete limitov\u00e1ni?\t\tPoskytovatel licence V\u00e1m do ur\u010dit\u00e9 m\u00edry bude br\u00e1nit tzv. v\u00a0rozletu a uskute\u010d\u0148ov\u00e1n\u00ed va\u0161ich p\u0159edstav o veden\u00ed podniku. Nejsp\u00ed\u0161 se budete muset celkem dopodrobna sezn\u00e1mit s\u00a0cenovou politikou, designem provozoven, zkr\u00e1tka s\u00a0celkovou p\u0159edstavou majitele o podob\u011b podniku. Franchisov\u00e9 podniky toti\u017e b\u00fdvaj\u00ed, co se t\u00fd\u010de vzhledu a nab\u00eddky v\u00edcem\u00e9n\u011b toto\u017en\u00e9, i kdy\u017e samoz\u0159ejm\u011b z\u00e1le\u017e\u00ed na konkr\u00e9tn\u00edch smluvn\u00edch podm\u00ednk\u00e1ch. V\u011bt\u0161\u00ed firmy \u010dasto nab\u00edzej\u00ed inzerci a podporu prodeje. Hlavn\u00ed nev\u00fdhodou tohoto podnik\u00e1n\u00ed je, \u017ee V\u00e1m dan\u00fd podnik vlastn\u011b nikdy doopravdy pat\u0159it nebude. A nav\u00edc vzhledem k\u00a0tomu, \u017ee budete muset dodr\u017eovat po\u017eadavky poskytovatele licence, nebudete moci nikdy podnik v\u00e9st jen podle sv\u00fdch p\u0159edstav. Co\u017e zejm\u00e9na v\u00a0p\u0159\u00edpad\u011b zahrani\u010dn\u00edch licenc\u00ed m\u016f\u017ee b\u00fdt s\u00a0ohledem na m\u00edstn\u00ed podm\u00ednky a pom\u011bry celkem limituj\u00edc\u00ed a m\u016f\u017ee to v\u00e9st a\u017e k\u00a0nulov\u00e9 prosperit\u011b jinak funguj\u00edc\u00ed zna\u010dky.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak funguje franchisov\u00e9 podnik\u00e1n\u00ed?","item":"https:\/\/montep.cz\/jak-funguje-franchisove-podnikani\/#breadcrumbitem"}]}]