[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/montep.cz\/obliba-instagramu-enormne-roste\/#Article","mainEntityOfPage":"https:\/\/montep.cz\/obliba-instagramu-enormne-roste\/","headline":"Obliba Instagramu enormn\u011b roste!","name":"Obliba Instagramu enormn\u011b roste!","description":"V posledn\u00edch letech si soci\u00e1ln\u00ed s\u00edt\u011b obl\u00edbila velk\u00e1 \u0159\u00e1dka \u010cech\u016f. Ka\u017ed\u00fd rok to bylo v\u011bt\u0161\u00ed a v\u011bt\u0161\u00ed mno\u017estv\u00ed a n\u00e1r\u016fst byl obrovsk\u00fd. V leto\u0161n\u00edm roce doch\u00e1z\u00ed ov\u0161em k m\u00edrn\u00e9mu poklesu n\u00e1r\u016fstu lid\u00ed, kte\u0159\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch p\u0159ib\u00fdvaj\u00ed. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b ale st\u00e1le ka\u017ed\u00fd den pou\u017e\u00edv\u00e1 77 procent \u010desk\u00fdch u\u017eivatel\u016f internetu alespo\u0148 jednu ze zn\u00e1m\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed. Postupn\u011b v\u0161ak upad\u00e1 z\u00e1jem … ","datePublished":"2019-06-01","dateModified":"2019-06-01","author":{"@type":"Person","@id":"https:\/\/montep.cz\/author\/#Person","name":"","url":"https:\/\/montep.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/29b4b7cf61bc7f4a3cff4e7146cbe3cb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/29b4b7cf61bc7f4a3cff4e7146cbe3cb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"montep.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/montep.cz\/wp-content\/uploads\/img_a347023_w2031_t1561231515.jpg","url":"https:\/\/montep.cz\/wp-content\/uploads\/img_a347023_w2031_t1561231515.jpg","height":0,"width":0},"url":"https:\/\/montep.cz\/obliba-instagramu-enormne-roste\/","wordCount":519,"articleBody":"V posledn\u00edch letech si soci\u00e1ln\u00ed s\u00edt\u011b obl\u00edbila velk\u00e1 \u0159\u00e1dka \u010cech\u016f. Ka\u017ed\u00fd rok to bylo v\u011bt\u0161\u00ed a v\u011bt\u0161\u00ed mno\u017estv\u00ed a n\u00e1r\u016fst byl obrovsk\u00fd. V leto\u0161n\u00edm roce doch\u00e1z\u00ed ov\u0161em k m\u00edrn\u00e9mu poklesu n\u00e1r\u016fstu lid\u00ed, kte\u0159\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch p\u0159ib\u00fdvaj\u00ed. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b ale st\u00e1le ka\u017ed\u00fd den pou\u017e\u00edv\u00e1 77 procent \u010desk\u00fdch u\u017eivatel\u016f internetu alespo\u0148 jednu ze zn\u00e1m\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed. Postupn\u011b v\u0161ak upad\u00e1 z\u00e1jem o nejv\u011bt\u0161\u00ed platformu Facebook, proto\u017ee \u010ce\u0161i maj\u00ed st\u00e1le rad\u011bji a rad\u011bji Instagram. Na t\u011bchto platform\u00e1ch denn\u011b str\u00e1v\u00edme pr\u016fm\u011brn\u011b v\u00edce ne\u017e 140 minut.\tZ pr\u016fzkum\u016f vypl\u00fdv\u00e1, \u017ee na online platform\u00e1ch str\u00e1v\u00ed \u010desk\u00fd u\u017eivatel pr\u016fm\u011brn\u011b v r\u00e1mci udr\u017eov\u00e1n\u00ed kontaktu s p\u0159\u00e1teli 143 minut denn\u011b. Tedy, i kdy\u017e je to velk\u00e9 \u010d\u00edslo, je to o sedm minut pr\u016fm\u011brn\u011b m\u00e9n\u011b, ne\u017e tomu bylo v roce 2018.\tNejzn\u00e1m\u011bj\u0161\u00edm a nejvyu\u017e\u00edvan\u011bj\u0161\u00edm soci\u00e1ln\u00edm m\u00e9diem tak st\u00e1le z\u016fst\u00e1v\u00e1 Facebook a YouTube. Tyto online formy komunikace vyzkou\u0161elo ji\u017e 92 procent \u010desk\u00fdch u\u017eivatel\u016f internetu.\tI kdy\u017e Instagram nepat\u0159\u00ed mezi top dv\u011b, st\u00e1le o n\u011bj dynamicky roste z\u00e1jem a v\u00fdrazn\u011b posiluje. Ka\u017ed\u00fd rok o \u0161est procent. Osobn\u00ed zku\u0161enost s n\u00edm pak tedy u\u017e m\u00e1 52 procent lid\u00ed, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed internet. Obrovsk\u00e9 oblib\u011b se pak t\u011b\u0161\u00ed funkce Instagram Stories a samoz\u0159ejm\u011b soukrom\u00e1 konverzace v r\u00e1mci aplikace Instagram. Ten prost\u011b letos jednozna\u010dn\u011b vede, i kdy\u017e je jako celek a\u017e na t\u0159et\u00edm m\u00edst\u011b. Aktu\u00e1ln\u011b toti\u017e on vykazuje nejv\u011bt\u0161\u00ed potenci\u00e1l pro sv\u016fj r\u016fst.\tPodle agentury H1 je na t\u00e9to platform\u011b ji\u017e 2,2 milionu \u010cech\u016f, samoz\u0159ejm\u011b v\u00edce ne\u017e polovinu aktivn\u00edch u\u017eivatel\u016f tvo\u0159\u00ed \u010ce\u0161i, ve v\u011bku 13 a\u017e 25 let. Nevyu\u017e\u00edv\u00e1 se v\u00fdhradn\u011b pro z\u00e1bavu, ale tak\u00e9 pro pr\u00e1ci. Jednozna\u010dn\u011b vede v\u0161ak pro kontakt s p\u0159\u00e1teli. V\u011bt\u0161ina t\u011bch, kte\u0159\u00ed ho vyu\u017e\u00edvaj\u00ed postupn\u011b upou\u0161t\u00ed od vyu\u017e\u00edv\u00e1n\u00ed aplikace Facebook.\tPr\u00e1v\u011b ten za\u017e\u00edv\u00e1 na na\u0161em \u00fazem\u00ed velkou stagnaci, proto\u017ee v\u011bt\u0161ina lid\u00ed je ji\u017e pasivn\u00edch. To znamen\u00e1, \u017ee skoro 40 procent z \u0159ad p\u0159ihl\u00e1\u0161en\u00fdch nep\u0159isp\u00edv\u00e1 v\u016fbec a pouze sleduje p\u0159\u00edsp\u011bvky sv\u00fdch p\u0159\u00e1tel a sledovan\u00fdch str\u00e1nek.\t\tV\u00fdjimku mezi t\u011bmito m\u00e9dii pak tvo\u0159\u00ed LinkedIn, kde se setk\u00e1vaj\u00ed profesion\u00e1lov\u00e9 a diskutuj\u00ed o sv\u00e9 pr\u00e1ci. Zde najdeme lidi star\u0161\u00ed p\u011btadvaceti let, tedy tak zvan\u00e9 t\u0159ic\u00e1tn\u00edky. Nep\u0159isp\u00edvaj\u00ed v\u0161ak jako jinde sv\u00fdmi denn\u00edmi z\u00e1\u017eitky a n\u00e1zory, ale pr\u00e1v\u011b \u010dist\u011b profesion\u00e1ln\u00edmi p\u0159\u00edsp\u011bvky. Oproti jin\u00fdm online str\u00e1nk\u00e1m, kde v\u00e9vod\u00ed st\u0159edo\u0161kolsky vzd\u011blan\u00ed lid\u00e9, zde najdeme sp\u00ed\u0161e vysoko\u0161kol\u00e1ky.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Obliba Instagramu enormn\u011b roste!","item":"https:\/\/montep.cz\/obliba-instagramu-enormne-roste\/#breadcrumbitem"}]}]